Supporting business growth: 5 steps to ensure the success of your private exchange

- Author: Goran Kostanjevac

Precision, speed, and efficiency are not just desired but required in today’s transportation and logistics industry. Implementing a private exchange solution – where you can work safely and exclusively within a selected network of trusted carriers – can significantly enhance your logistics operations as a freight forwarder, but simply acquiring one doesn’t guarantee success. 


As a branch manager and sales leader for the Balkans in, I have had the opportunity to closely observe the rollout of private exchanges for many companies in the region. 

Drawing from these experiences but also as someone who has previously worked as a dispatch manager for a forwarding company myself, I’ll share an actionable blueprint for leaders in logistics, detailing the factors or steps that truly determine the success of your private exchange.

1. Setting your strategic compass and committing to clear objectives

Starting with a clear vision is key. Setting clear, measurable objectives tailored to your company’s specific needs is the cornerstone of any successful technology deployment. 

Take into account what motivates your dispatchers, for example, so that their behaviors align with the infrastructure you have set up for them and that they feel motivated to sell leveraging the new setup.

These objectives should not only align with your current business model but also be scalable to accommodate future growth and changes in the industry. Remember we’re in a sector that moves and breakneck speed, so you have to always be adaptable.

At, we advise companies to think beyond short-term gains and focus on long-term transformations. By defining specific goals—such as decreasing operational costs, improving delivery times, or enhancing customer satisfaction—you create a focused path for adoption and usage, ensuring every team member understands their role in this digital evolution.

2. Engaging and empowering carriers

The effectiveness of a private exchange heavily depends on the onboarding and participation of carriers. Engaging them successfully requires understanding their challenges and time constraints. 

It’s not just about getting them on board; it’s about showing them the tangible benefits. 

So offer them clear incentives. For instance, a prominent logistics client revolutionized their carrier engagement by offering unbeatable payment terms exclusively through the platform, significantly boosting carrier sign-ups and satisfaction. This strategic engagement turns a conventional exchange into a vital tool for carriers’ daily operations.

3. Training your own employees for mastery

One of the biggest pitfalls in deploying new technology can be inadequate or insufficient training. Robust training is the lifeline of successful implementation. 

At, we don’t just train; we cultivate experts within your team. Here is one way we can do it: by developing super users among your staff, we create internal champions who understand every nuance of the system. These ambassadors ensure that their colleagues can maximize the platform’s benefits, significantly reducing resistance and errors that often accompany new system adoption. 

This proactive education strategy minimizes downtime and accelerates your team’s proficiency and confidence in using the tool.

4. Continuous customization and feedback

Ensure the system works to make life easier for you, your employees and carrier partners. That it actually eases the burden of daily routine tasks through automation. 

For example, if you’re doing things like sending RFQs (requests for quotation) manually to hundreds of subcontractors, consider switching to a system that allows for speed but also a centralized view of your activity. 

This also allows your team to share and adopt best practices faster, as it increases transparency. So why not automate and do more in a fraction of the time it would normally take you? Having an integrated system that brings all your operations in one place is incredibly beneficial.

Just keep in mind: as your business evolves, so should your private exchange. Continuous customization based on user feedback is critical. This iterative process ensures that your system adapts to changing business needs and expectations from both internal users and carriers, thus enhancing functionality and user experience over time. 

Implementing feedback loops allows you to capture real-time insights into how the system is being used and areas where it can be improved. 

At, we view this as an ongoing partnership, where we regularly update and adjust features to fit the dynamic landscape of logistics operations, ensuring that the platform remains as responsive and effective as possible.

5. Building a system that really works to your customers’ and partners’ advantage

We’ve saved the best for last, as this is probably the most important factor of all. Your customers want great value for money. Great services, delivered on time. That also includes getting constant updates about loads, as close as possible to real-time. 

This level of service requires seamless and intelligent integration across your systems. Your ERP or TMS must communicate effectively with your private freight exchange platform to facilitate automatic updates to customers. Also integrated with real-time vehicle monitoring tools like Project 44, your system can track and relay the vehicle’s location, notify customers when their shipment has left, and provide estimated delivery times. This transparency is vital for maintaining customer satisfaction as it helps manage expectations and keeps them informed of any issues en route, such as traffic delays or loading difficulties.

The efficacy of a private exchange is ultimately gauged by its ability to mesh with existing systems while enhancing the transparency of operations. Integrating with ERP and TMS systems is essential for ensuring continuous data flow and timely updates. This connectivity not only improves operational efficiency but also builds trust and satisfaction among customers by keeping them well-informed throughout the process.

In the complex world of logistics and transportation, a private exchange – done right – can uplift your business’s operational capabilities. Companies that have followed these steps report improved operational efficiency, enhanced customer relationships, and increased profitability.

If you are grappling with inefficiencies, or simply striving for excellence in your freight forwarding business, adding a private stock exchange to your arsenal can elevate your company’s operations.

Connect with us at Let’s discuss how we can tailor a private exchange solution that propels your business forward. 

Goran Kostanjevac serves as the Branch Office Leader and Forwarders Sales Team Leader for the Balkans at With over a decade of experience in logistics, he possesses an extensive understanding of the complex challenges and opportunities within the freight forwarding world.